Cookie policy

Notice on the use of cookies and other tracking tools pursuant to Article 13 of Regulation (EU) 2016/679 (‘GDPR’), Article 122 of Legislative Decree 196/2003 and the Guidelines of the Italian Data Protection Authority dated 10 June 2021. This applies to the blendfeel.com website and the online shop blendfeel.com/shop, which share a single banner and a single option.

1. Data controller

Flavors4you S.r.l., Via Don Luigi Sturzo 21/23, 20822 Seveso (MB), Italy. Telephone +39 02 39465995. For enquiries regarding personal data: privacy@blendfeel.com, or the privacy centre at https://privacy.blendfeel.com.

2. What are cookies and similar tools

Cookies are small text files that the website stores in your browser and reads again on subsequent visits. Alongside cookies, we use technologies that serve the same purpose: the browser’s storage (localStorage and sessionStorage) and, where present, tracking pixels. In this policy, we refer to them all as ‘cookies’. They may be first-party (set by Flavors4you) or third-party (set by a provider, such as Google), and may last for the duration of your visit (session cookies) or beyond (persistent cookies).

3. Categories and consent

• Essential: these are necessary for the website and online shop to function (session, shopping basket, language and currency, security, and saving your selection from the banner). They do not require consent (Article 122(1) of the Privacy Code) and cannot be disabled.
• Preferences: these remember your choices and enable services such as live chat with customer support. They are only activated with your consent.
• Statistics: these measure how the website is used. Statistics collected using our own tools, with the IP address masked and without cross-referencing with other data, are treated as technical cookies under the Data Protection Authority’s Guidelines and do not require consent; statistics from third-party providers are only activated with your consent.
• Marketing: profiling and personalised advertising. These are only activated with your consent. We do not currently use any: this category remains in the banner because the statement below is always kept up to date.

Until you make your choice, cookies requiring consent are not set and the services that use them are not loaded. Consent is freely given and specific to each category: ‘Accept all’, ‘Reject all’ and ‘Customise’ carry equal weight; closing the banner with the X is equivalent to rejecting, and continuing to browse does not constitute consent.

4. How long does your choice last and where does it apply?

Your choice is stored in the technical cookie ‘bf_consent’ for 12 months; after that, the banner will prompt you again. It will also prompt you again sooner if the list of cookies and services changes. Your choice applies across the entire blendfeel.com domain: a choice made on the website applies to the shop and vice versa. Each choice has an identifier, visible under ‘Cookie preferences’ at the bottom of every page: using this, you can view in the privacy centre what you have chosen and when.

5. How to change or withdraw your choice

At any time, via the ‘Cookie Preferences’ link at the bottom of every page on the website and in the shop, you can change the categories one by one or refuse them all. From the privacy centre at https://privacy.blendfeel.com, you can view the history of your choices and withdraw all consents at once. Upon withdrawal, any non-essential cookies already stored on our domain will be deleted; third-party cookies stored on other domains must be deleted via your browser settings. You can also block or delete cookies via your browser: in that case, some shop features, such as the shopping basket, may not work.

List of cookies and services

Statement updated on 05/11/2026. Essential cookies do not require consent; the other categories remain inactive until you accept them via the banner, and you can change your selection at any time via ‘Cookie Preferences’.

Essential

Service	Provider	Purpose	Cookies and duration
Shop (PrestaShop)	Flavors 4 You S.r.l. (Italy)	These enable the shop to function: session, language and currency, shopping basket, logged-in customer, banner and module selections.	PHPSESSID (cookie, blendfeel.com, session): Server session: messages and actions within the shop. PrestaShop-* (cookie, blendfeel.com, 20 days): Encrypted PrestaShop cookie: language, currency, shopping basket, logged-in customer, visitor to the legal notices. tipo_reg (localStorage, blendfeel.com, until deleted): Type of registration selected in the form (private or business). lastSelectedInstallments (localStorage, blendfeel.com, until deleted): Instalment option selected on the payment page.
Cookie preference storage	Flavors 4 You S.r.l. (Italy)	Remembers the choice made in the cookie banner, so it is not displayed on every page.	bf_consent (cookie, blendfeel.com, 12 months): Consent ID, accepted categories, declaration hash and date of selection.
Website (WordPress)	Flavors 4 You S.r.l. (Italy)	These cookies enable the website to function: chosen language (Polylang).	pll_language (cookie, blendfeel.com, 12 months): Language selected on the website.
Market selection	Flavors 4 You S.r.l. (Italy)	Remembers whether the visitor has chosen the Italian shop or the international shop.	bfrv_market (cookie, blendfeel.com, 12 months): Selected market: Italy or international.
Google Pay (only on the payment page)	Google Ireland Limited (Ireland (Google LLC, USA), transfer outside the EU) — privacy notice	The Google Pay payment button on the order payment page: this is loaded by Google, which may set its own cookie on the google.com domain.	NID (cookie, google.com, 6 months): Set by Google when the Google Pay button is loaded on the payment page.
reCAPTCHA (retailers’ form)	Google Ireland Limited (Ireland (Google LLC, USA), transfer outside the EU) — privacy notice	Spam protection for the reseller contact form: Google verifies that the form is not being filled in automatically.	_GRECAPTCHA (cookie, google.com, 6 months): Set by Google to distinguish between humans and automated programmes in the reseller form.

Preferences

Service	Provider	Purpose	Cookies and duration
Shop pop-ups	Flavors 4 You S.r.l. (Italy)	Remembers which pop-up has already been displayed and when, so as not to show it again.	cp-popup-last-displayed (cookie, blendfeel.com, 30 days): When the last pop-up was displayed. cp-popup-* (cookie, blendfeel.com, session): Pop-ups already viewed during this visit. cp-subscribed (cookie, blendfeel.com, 12 months): Newsletter subscription made via the pop-up: it will not display it again.
Website pop-ups	Flavors 4 You S.r.l. (Italy)	Page counters used by the site’s pop-ups.	elementor (localStorage, blendfeel.com, until deleted): Page counters for site pop-ups.
Smartsupp chat	Smartsupp.com, s.r.o. (Czech Republic) — privacy policy	The support chat in the bottom right-hand corner: recognises the visitor across pages and retains the conversation.	ssupp.vid (cookie, blendfeel.com, 6 months): Chat visitor ID. ssupp_* (localStorage, blendfeel.com, until deleted): Status of the chat conversation.

Statistics

Service	Provider	Purpose	Cookies and duration
Matomo (in-house statistics)	Flavors 4 You S.r.l. (Italy)	Website usage statistics collected on our server, without cookies and with the IP address masked: there is no cross-referencing with other data nor any transfer to third parties. No consent required: statistics treated as technical cookies.	No first-party cookies
Google Analytics 4	Google Ireland Limited (Ireland (Google LLC, USA), transfer outside the EU) — privacy policy	Website usage statistics via Google Analytics: page views, referral sources, navigation paths, in accordance with Google’s consent policy.	_ga (cookie, blendfeel.com, 13 months): Distinguishes visitors in Google Analytics. _ga_* (cookie, blendfeel.com, 13 months): Google Analytics 4 session status.

Marketing

Service	Provider	Purpose	Cookies and duration
Google Maps (dealer map)	Google Ireland Limited (Ireland (Google LLC, USA), transfer outside the EU) — privacy policy	The map embedded on the retailers’ page: Google may set profiling cookies on its own domain.	NID (cookie, google.com, 6 months): Set by Google via the embedded map.

6. Third-party providers and transfers outside the European Union

For each third-party service, the table shows the provider, the country and a link to their privacy policy. Providers based outside the European Union process data on the basis of the European Commission’s standard contractual clauses or an adequacy decision (for the United States, the Data Privacy Framework). Google services receive consent signals from the browser (Consent Mode): without your consent, they do not set cookies or collect identifying data.

7. Record of choices

To demonstrate that we have requested and obtained consent, for each choice we retain the identifier, the categories accepted or rejected, the date and time, the version of this policy displayed, the truncated IP address and the browser type; if you have an account with the shop and are logged in, your customer ID is also recorded. The record is retained for as long as necessary to prove the choice, in accordance with the limitation period, and is then anonymised. It is not used for any other purpose.

8. Your rights

You have the right to access your data, to have it rectified, erased, to restrict its processing, to data portability and to object to its processing (Articles 15–22 of the GDPR), by writing to privacy@blendfeel.com or using the form in the privacy centre, which creates a tracked request to which we will respond within 30 days. You also have the right to lodge a complaint with the Data Protection Authority (www.garanteprivacy.it). For all other matters, the privacy policy applies.

9. Updates

This policy may change as the services we use or the regulations change. The current version, showing the date, is always the one published here and in the privacy centre, where previous versions also remain available for consultation.