ZERO - The MP3 paradox

The molecules that make up ZERO each have, independently, activities and interactions with the human organism that are obviously different from those of nicotine, but each brings some interaction that can be assimilated in a singular and partial way to one of the effects of nicotine.

When we approached the ZERO project, the starting point was to outline the functioning of nicotine on the basis of the scientific literature. Nicotine interacts with the human organism seamlessly on the central nervous system, on the receptors, providing and activating biological mechanisms that determine, among other things, addiction in its functioning.

The molecules that make up ZERO each have, independently, activities and interactions with the human organism that are obviously different from those of nicotine, but each brings some interaction that can be assimilated in a singular and partial way to one of the effects of nicotine.

From these considerations the MP3 paradox arises, in fact, let's imagine that nicotine is the track of a vinyl record in which the head of the turntable reads the signals to be transmitted, these signals are precisely analogue or cover the entire nicotine activity and are transmitted integrally to the audio system. The components of ZERO can instead be assimilated to the compression algorithm typical of the MP3 encoding system capable of significantly reducing the mass of data of the original sound but maintaining an acceptable reproduction of the uncompressed sound. These audio signals to the non-sensitive human ear are substantially equivalent to the original audio track: that of the record or if you like a live concert.

At this point it becomes easy to understand how ZERO works, it acts in blocks by covering signals that the body considers essential to recognize the effect of nicotine. However, ZERO is not and will never be like nicotine, this with its advantages and its defects but reconstructs a signal recognizable by the body with analogy.

One thing that ZERO certainly does not reconstruct is the typical toxicity of nicotine to which it must be added that its components are not classified as addictive substances.